Meet Denise, Fairware’s Co-Founder

A few things you should know about Denise…

nickname: eastend

job: co-founder and jill of all trades

established: 2005

before fairware: director of sustainability for mountain equipment coop

spare time: riding bikes, raising kids (to ride bikes)

ambition: to drive social and environmental change everyday

bicycle(s): a delicious surly cross-check; a 1957 vintage 1 speed CCM; a giant reignXO and an old trek XC bike I bought for 200$ from an apparel designer at mec.

words of wisdom: “there is no business to be done on a dead planet” – david brower

…what animal would you be: something that hibernates

fave fairware product: hydrogen fuel cell racer

fave fairware project: re-purposed fairware samples for the “rocker for street soccer”