The David Suzuki Foundation’s Online Store

by

Fairware recently worked with the David Suzuki Foundation (DSF) to stock an online holiday store featuring smart, eco-messaged t-shirts, baby onesies and beautiful calendars. The store was a great success! DSF doubled their revenue targets, and given the continued demand for product, has decided to keep the store active until the end of January.

In addition to a fundraising initiative, DSF used their products to educate people about ethical consumption. The certified organic cotton apparel was made in Canada and sourced by Fairware from a social enterprise that donates 50% of profits to a child-focused charity. Calendars were made from 100% post consumer recycled fiber and printed with soy-based inks.

Through choosing fashionable and high-quality products, DSF was able to attract new supporters and build their brand. By giving people a product they’ll use frequently (like a gorgeous calendar or design-savvy t-shirt), DSF can be confident their supporters will be regularly reminded of the organization’s vision and achievements.

Don’t miss your opportunity to get some limited edition DSF gear and support important environmental work. Winter items are available until January 31st. Click HERE to visit the store.

One Response to “The David Suzuki Foundation’s Online Store”

  1. Meet Leah, Fairware’s Online Communications and Project Manager « Product with Purpose – field notes from Fairware Says:

    […] fave fairware project: david suzuki foundation’s online store […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: