Archive for February, 2010

40th Anniversary of Earth Day

February 15, 2010

What is Earth Day celebrating?

Earth Day is held on April 22 each year and marks the birth of the modern environmental movement. On April 22, 1970 twenty million Americans took to the streets and public areas to participate in teach-ins and show their support for a healthy environment. The demonstration was spearheaded by Gaylord Nelson, a senator from Wisconsin, and Denis Hayes, a Harvard University student.

Of great significance was the solidarity exhibited by varying groups and individuals that had previously been fighting for specific environmental causes (ranging from oil spills, to freeway construction, to the loss of wildlife) and the realization that they had shared values and great influence with a unified voice.

The 1970 demonstration has been credited with leading to the formation of the US Environmental Protection Agency and the introduction of the Clean Air, Clean Water and Endangered Species Acts.

jetalone / Flickr

My, has it grown…

In 1990 Earth Day went global with 200 million people in 141 countries participating. The event has been credited with contributing to the success of the UN Earth Summit in Rio de Janeiro in 1992. The global scope and profile of Earth Day in 1990 helped many heads of state feel the pressure to participate. It was also attributed to giving a boost to recycling efforts. (more…)

Walmart Green Business Summit and Springwise

February 11, 2010

Photo by galaygobi

It has been one of those weeks that feels like months worth of stuff happened in.

We finalized the program details for AVEDA’s 2010 Earth Month campaign (this year we’re supplying them with stainless steel water bottles and recycled steel dogtags) – a program we love for a client we adore. They raise millions over the course of their campaign and we donate 10% of our sales to Global Greengrants Fund as part of our contribution to their campaign.

The week has been extra crazy following a February 4th posting on SPRINGWISE. What’s Springwise you ask? Springwise is a “global network of 8,000+ trendspotters that scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds”. One of their spotters spotted us and wrote a great post on our products.  SO WHAT?

We had a 600% increase in traffic to our website that day and a %1100 percent increase this week. We have also had half a dozen media requests from places like Dubai, Rio and Montreal, quote requests from all over the world and a partnership request from a major agency in the US.  All hail social media.

I spent yesterday at the Walmart Green Business Summit in Vancouver with over 350 executives from around North America. The day started with a rallying cry from David Suzuki – with my favorite moment being when he talked about rampant consumption and note “it’s what fuels Walmart for godsakes”. Once folks were good and rattled the day went on with case studies from major brands on the challenges. If you want a more detailed summary on the day check out Green Briefs for the press conference announcements, the website launches, etc.

Fairware is on Flickr

February 3, 2010

If you’re looking for inspiration for your next set of promotional products, take a look at our new Flickr site. It highlights some of the stylish items we’ve completed for clients in the past.


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