Walmart Green Business Summit and Springwise


Photo by galaygobi

It has been one of those weeks that feels like months worth of stuff happened in.

We finalized the program details for AVEDA’s 2010 Earth Month campaign (this year we’re supplying them with stainless steel water bottles and recycled steel dogtags) – a program we love for a client we adore. They raise millions over the course of their campaign and we donate 10% of our sales to Global Greengrants Fund as part of our contribution to their campaign.

The week has been extra crazy following a February 4th posting on SPRINGWISE. What’s Springwise you ask? Springwise is a “global network of 8,000+ trendspotters that scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds”. One of their spotters spotted us and wrote a great post on our products.  SO WHAT?

We had a 600% increase in traffic to our website that day and a %1100 percent increase this week. We have also had half a dozen media requests from places like Dubai, Rio and Montreal, quote requests from all over the world and a partnership request from a major agency in the US.  All hail social media.

I spent yesterday at the Walmart Green Business Summit in Vancouver with over 350 executives from around North America. The day started with a rallying cry from David Suzuki – with my favorite moment being when he talked about rampant consumption and note “it’s what fuels Walmart for godsakes”. Once folks were good and rattled the day went on with case studies from major brands on the challenges. If you want a more detailed summary on the day check out Green Briefs for the press conference announcements, the website launches, etc.

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