Archive for April, 2012

“B” is for Benefit: Fairware joins the BCorp Community

April 24, 2012

Fairware recently became a member of the B Corporation Community. Certified B Corporations are recognized as using the power of business to solve social and environmental problems and are unlike traditional businesses because they meet specific criteria, including:

  • Meeting comprehensive and transparent social and environmental performance standards;
  • Meeting higher legal accountability standards;
  • Building a business constituency of good businesses.

To become a B Corporation, Fairware had to achieve 3 things:

  1. Take and pass the B Impact Rating System which sets a benchmark for the social and environmental impact of good companies.
  2. Adopt the B Corporation Legal Framework to incorporate the mission of Fairware into our legal structure.
  3. Sign a Term Sheet that makes our certification official.

By successfully completing these steps we have joined the ranks of Patagonia, Aspen and other partners of the B Corporation Community recognized for CSR leadership. The media has been shining a light on this little known corporate structure of late with recent articles in FORBES, Christian Science Monitor, and GOOD.

For Fairware, becoming a B-Corp was driven by a few factors. First and foremost, we view the changes to our incorporation documents and shareholder agreement as an act of advocacy, of walking our talk and of sending a signal to the world that there is a different way to do things.

The B Corp rating system and questionnaire process was also a good internal ‘gut-check’ or audit – it highlighted some gaps in our own systems (e.g. while we do corporate giving in practice, it’s not guided by any policy or framework).

And finally, it serves to send a signal to our customers, vendors and peers that we’re committed to a business model that reflects community and environmental priorities. In an increasingly crowded space of ‘green’ or ethical companies, it provides us with a 3rd party stamp of approval that we’re the real deal.

We’re proud to be a B-Corp and we’re happy to announce we will be offering a 15% discount to other B Corporations on orders over $1000. We are thrilled to be working with the BCorp community!


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