A Changing Market: Fairware’s Success Reflects a Shift Towards Corporate Sustainability Efforts

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Fairware is pleased to announce that we have been ranked #9 on a list of the top ten fastest growing promotional product distributors in North America by the ASI Counselor Magazine .

We have more than doubled in size over the last 3 years, growing an astonishing 117%. This bit of news is not only an acknowledgement of the hard work we’ve put in, but also recognition of the changing face of business.

According to PPAI.org, distributor revenues increased only 5.89% from 2009 to 2010, with other reports suggesting growth slowed to the single digits from 2009 to 2011.

Our staggering growth in an industry otherwise in a slump reflects a welcome shift towards corporate social responsibility. The market is embracing doing business differently, and it’s refreshing to see that our longstanding commitment to ethical sourcing and sustainable product distribution is becoming a standard.

This positive market response is not only encouraging for us at Fairware, but also for the planet. An interesting report done in 2001 by Greenbiz.com and Ernst and Young on Trends in Corporate Sustainability mirrors this sentiment. According to the study, this movement towards corporate sustainability efforts is made ever stronger by its resilience during the current recession and recovery.

Fairware is proud to exemplify a flourishing company that limits its impact on the environment. We hope our success inspires other businesses to adopt our commitment to doing business differently. For more information about our corporate social responsibility best practices, please contact Denise Taschereau at denise@fairware.com.

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