Archive for the ‘Meet the Fairware Team’ Category

Fairware Innovators Ranked Among Top Women Canadian Entrepreneurs

October 23, 2012

Denise Taschereau and Sarah White in their Vancouver office.

The co-founders of Fairware – a growing BC company based in Vancouver – are being recognized as two of Canada’s most successful, creative and business-savvy women entrepreneurs.

On October 1, Fairware’s Chief Executive Officer Denise Taschereau and Chief Operating Officer Sarah White were named 81st on PROFIT/Chatelaine W100 Ranking of Canada’s Top Female Entrepreneurs. The 14th annual W100 ranking of Canada’s Top Female Entrepreneurs is produced by PROFIT Magazine and Chatelaine. The ranking profiles the country’s most successful women business owners, and is based on a composite score based on the size, growth and rate of profitability of business. Fairware’s ranking will be published in the November issues of PROFIT and Chatelaine Magazines and online at

“The women of the W100 offer 100 shining examples of Canadian entrepreneurship,” said Ian Portsmouth, Publisher and Editor-in-Chief of PROFIT. “They have achieved their elite status by creating valued products and services, applying deft management skills and exercising the determination required to succeed in today’s business environment.”

The duo were also named finalists today for a 2012 RBC Canadian Women Entrepreneur Award (CWEA), which recognizes women entrepreneurs from across Canada who make impressive contributions to local, Canadian or global economies. Fairware is being considered in the TPH Sustainability Award category, which honours women-led businesses dedicated to incorporating environmentally conscious initiatives and leading social change. Winners of the RBC award will be announced in Toronto November 28.

The company is also a finalist in the Better Business Bureau of Mainland BC Torch Awards Green Award category, which recognizes forward-thinking, sustainable business practices or contributions toward positive social change. Winners will be announced October 25 in Vancouver. “When we made the decision back in 2005 to found our company, Fairware operated out of my garage, and wasn’t much more than a phone and a computer,” said Sarah White. “Fast forward seven years: we now have a team of 10, a healthy annual profit, and national recognition alongside some of Canada’s most successful women entrepreneurs. It’s gratifying to know that all of our hard work and vision to change the world for the better is paying off.”

“All along, we’ve committed to being change-makers by thinking outside of the box, and being recognized on a national level is a reflection of that commitment,” said Denise Taschereau. “We believe that we can all change the world with the simple act of buying and clearly, supporting sustainability can be good for our environment and a great way to do business.”Fairware is a Vancouver-based company that creates a wide variety of unique, ethically sourced custom products made with environmentally preferred materials.

Fairware sources custom promotional items that say something about who the client is and what they believe in, successfully marrying sustainability and style with creative vision and profitability. Fairware’s clients include Vancity, Nature’s Path Foods, Mountain Equipment Co-op, AVEDA, Patagonia, Stonyfield Farms, Aspen Skiing Company, Canadian Federation of Students and the David Suzuki Foundation.

Taschereau and White said that building their business, founded in 2005, wasn’t easy, as they navigated their way through the worst global recession in over 20 years, managed rapid growth and the challenge of recruiting and retaining staff. Fairware has emerged as one of the fastest growing distributors in the promotional products industry, with growth of 117 per cent in the last three years and revenues of over $2 million in 2011. Earlier this year, Fairware was named one of the top ten fastest growing promotional products companies in North America, and the fastest growing in Canada, by ASI Counselor Magazine.


We’re Hiring a New Account Coordinator: Ready to join a great team?

January 27, 2012

Fairware provides socially and environmentally custom branded solutions to North America’s leading sustainable brands. We believe we can change the world through the simple act of buying. If you are looking to join a successful growing company with a great culture, you’ve found us. Check us out at

If you're a changemaker, come work here.

About the job:

The full-time Account Coordinator will work closely with the Senior Sales team to support sales activity from quote preparation through to production. You will coordinate all aspects of the sales cycle ensuring that deadlines are met and clients are happy. You’re the keeper of accounts.


What you’ll be doing:

o   Supporting the sales team preparing quotes and proposals.

o   Preparing sales orders, purchase orders, invoices.

o   Working with artwork proofs, order tracking, shipping.

  • Carrying out general office administration including answering phones, sending samples, filing etc.
  • Assisting with special projects when needed.

o   Participating in daily and weekly, monthly meetings


What skills and experience you’ll bring:

o   Self-confident, very organized and team oriented.

o   Sales and/or customer service experience.

o   Able to work in a fast paced, entrepreneurial environment with deadlines.

o   Master of multi-tasking.

o   Great interpersonal skills both in person and on the phone.

o   Excellent oral and written communication and a good command of the English language.

o   Knowledge and interest in social responsibility; environmental sustainability and sustainable products

o   Comfortable working in Word, Excel and Outlook.

o   Working knowledge of Sales Force, QuickBooks, Photoshop, Illustrator an asset.


How to Apply:

Please send us a one page letter outlining your relevant experience and why you want to work for Fairware – attach it to a resume that captures your related experience and email it to with the words Account Coordinator in the subject line, by February 10, 2012.  No phone calls please. Salary range: $27K-$30K depending on experience.

Fairware is Growing & We’re looking for a fabulous Sales Account Representative

August 24, 2011

Fairware is Growing & We’re looking for a fabulous Sales Account Representative

Fairware provides high impact socially and environmentally responsible promotional products and our team is growing. We are currently seeking a Vancouver based, results driven Outside Sales Account Representative to develop new and existing business in the US and Canada.

Role Overview

  • You will acquire, manage, retain and grow a dynamic client base in both the US and Canada.
  • You will use your creativity to develop promotional campaign ideas that are “out of the box” and help clients align their promotional products with their social and environmental values.
  • You’ll research, understand & communicate the social and environmental attributes of our products and our unique company strengths and position.
  • You’ll be confident in prospecting warm and cold clients on a regular basis to set up meetings and introduce Fairware to new clients (e.g. averaging 50+ calls per week).
  • You’ll provide accurate quotes and create product sales proposals that highlight the business values of our service and products.
  • You’ll build, implement and drive a targeted sales plan.
  • You’ll deal professionally with clients, suppliers and vendors to ensure order fulfilment.
  • You’ll participate in team meetings and you’ll assist with special projects when needed.

Skills & Experience Required:

  • You have 3-5+​ years of successful outside B2B sales experience.​
  • You have experience with prospecting, developing and closing new accounts
  • You’re outgoing, self-confident and self-motivated.​
  • You have networks with progressive businesses and non-profit organizations.​
  • You’re able to leverage your existing relationships and develop new relationships.​
  • You can multi task, thrive and have a willingness to learn in a fast paced entrepreneurial and deadline driven environment.
  • You have strong presentation and communication skills in person and on the phone.
  • You have strong organization skills and good attention to detail
  • You have knowledge and an interest in social responsibility; environmental sustainability and sustainable products.
  • You are proficient with Word, Excel and Outlook ( working knowledge of Photoshop, Illustrator an asset).
  • Experience with CRM systems such as Salesforce an asset.
  • Willingness to travel as needed.
  • Experience selling printed products, apparel, and promotional products preferred.​


Base Salary + Commission and Benefits.

How to Apply:

Please send us a one page letter outlining your relevant experience and why you want to work for Fairware – attach it to a resume that captures your related experience and email it to with the words Sales Rep in the subject line by September 09, 2011. No phone calls please and we’ll only be contacting suitable candidates. Learn more about us:


TWITTER                @fairwarepromo

Meet Leah, Fairware’s Online Communications and Project Manager

August 3, 2010

Leah in Clayoquot Sound

nickname: samples sheriff

job: online communications and projects

established: 2008

before fairware: environmental non-profit

spare time: friends, cycling, crafts and attempts at hobby electronics

ambition: to be creative

bicycle: bright orange (i mean really bright orange!) jake the snake

words of wisdom: things don’t change, we change – henry david thoreau

what animal would you be: i’m not sure…what does that say about me?

fave fairware product: bicycle tire levers

fave fairware project: david suzuki foundation’s online store

Meet Sarah, Fairware’s Co-Founder

July 28, 2010

nickname: Sar

job: co-founder, glue

established: 2005

before fairware: teacher, community public art and design, e.g. Mosaic Creek Park

spare time: kids, family, food, sports – watching or playing, Glee!

ambition: to create a great place to work

bicycle: a good one, a bad one that embarrasses my colleagues, maybe a new one soon…not that I’m giving into the pressure

words of wisdom: you are your biggest fan

…what animal would you be: lion

fave fairware product: ceramic travel mug, though soon to be the double walled glass beverage vessel – stay tuned

fave fairware project: Science World padfolios made from reclaimed Science World banners

Meet Neville, Fairware’s Accountant

July 26, 2010

Neville on the Oregon Coast

Get to know Neville…

nickname: kid lok

job: accountant

established: 2009

before fairware: city of vancouver

spare time: biking, golfing, hiking, cooking, travelling

ambition: to go into space

bicycle: rocky mountain

words of wisdom: a life without cause is a life without effect

…what animal would you be: zebra

fave fairware product: organic sunflower seed packets

fave fairware project: CFS orientation week online store

nickname: Kid Lok

job: Accountant
before fairware:
City of Vancouver
spare time:
Biking, Golfing, Hiking, cooking, travelling
To go into space.
Rocky Mountain
words of wisdom:
A life without cause is a life without effect.

…what animal would you be: Zebra

nickname: Kid Lok

job: Accountant
before fairware:
City of Vancouver
spare time:
Biking, Golfing, Hiking, cooking, travelling
To go into space.
Rocky Mountain
words of wisdom:
A life without cause is a life without effect.

…what animal would you be: Zebra

Meet Denise, Fairware’s Co-Founder

July 14, 2010

A few things you should know about Denise…

nickname: eastend

job: co-founder and jill of all trades

established: 2005

before fairware: director of sustainability for mountain equipment coop

spare time: riding bikes, raising kids (to ride bikes)

ambition: to drive social and environmental change everyday

bicycle(s): a delicious surly cross-check; a 1957 vintage 1 speed CCM; a giant reignXO and an old trek XC bike I bought for 200$ from an apparel designer at mec.

words of wisdom: “there is no business to be done on a dead planet” – david brower

…what animal would you be: something that hibernates

fave fairware product: hydrogen fuel cell racer

fave fairware project: re-purposed fairware samples for the “rocker for street soccer”

Meet Stefan, Fairware’s Sales & Business Development Coordinator

July 12, 2010

Stefan in Patagonia, Chile

Here are a few things you should know about Stefan…

nickname: grizz

job: sales/business development

established: 2010

before fairware: direct B2B sales

spare time: hiking/camping, sports, beach & BBQs

ambition: to make a difference

bicycle: old raleigh road bike a.k.a. blue balou

words of wisdom: “that many had ventured farther and done so in finer style bothered me not. my journey was my own and I found it to be quite spectacular.”

what animal would you be: bald eagle

fave fairware product: magnetic doodad

fave fairware project: summerhill impact, retire your ride campaign

Meet Nicole, Fairware’s Production Manager

July 7, 2010

Nicole age 1. Courtesy of Nicole's mom.

Meet Nicole, Fairware’s Production Manager. Here are a few things you should know about her.

nickname: burndog

job: production

established: 2010

before fairware: organic clothing biz

spare time: photography, fashion, yoga, running, arts & crafts, travelling

ambition: to do my best!

bicycle: gigi the giant. it’s silver.

words of wisdom: how bold we become when we know we are loved

…what animal would you be: giraffe

fave fairware product: seeded paper wine tags

fave fairware project: translink cycling patch kits and bands

The Panic of PechaKucha

June 24, 2010

Courtescy of @lauraappleton

I recently presented at a PechaKucha event in Vancouver – for those of you who’ve never heard of it, you’ve been missing out. Pecha Kucha started 8 years ago in Japan — loosely translated it means “chit-chat”.  It’s a gathering that happens regularly in over 300 cities around the world – a chance for folks to settle in for a night and listen to local instigators, artists and thought leaders chat about what inspires them.

The Vancouver event is produced by Jane and Steven Cox of Cause and Affect – a dynamic duo if ever there was one  (one of my staff suggested this morning that they may be the coolest married couple in Vancouver). They’ve been doing a brilliant job of packing the house with inspiration for 2 years.

It was an honour to be asked, and for a few days I mused about how cool it was going to be to speak there. Then, the panic set in. There were three distinct elements to the PechaKucha panic…

1. The name. How exactly do you pronounce it? I wanted to tell everyone about it, but never could quite figure out how to say ‘it’. Pe CHA ku CHA? PeCHACHka? Was I going to be chatting about a cool event i was speaking at and not be able to pronounce it right?… that seems like a lame prospect. But alas, I persevered, told everyone I was speaking at PeCHAkuCHA, and learned on the night that I had been pronouncing it wrong all along.

2. The venue. PechaKucha Vancouver started in Vancouver a couple years ago, in a venue that held 200 people. And as Steven Cox shared at this, the 12th event of the series, historically it was low key – the kind of event where it wasn’t uncommon to hear beer bottles rolling down the aisles. I was lucky enough to be asked to speak at a special edition, with a focus on sustainability that was held at the Queen Elizabeth Theater. The Queen E Theater is a place rock stars play and over 2000 people can be seated. Not being a rock star, I found this intimidating.

3. The format. The night (according to the PechaKucha website)  “…rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.” Sounds good, unless of course you’re the one having to speak, without notes, to said slides, that zip by, on cue, every 20 seconds whether you want them to or not.

The night came and went – and I spoke for 6 minutes and 40 seconds exactly.  I managed to suck up my nerves and tell the story of how I ended up going from earning a masters degree in environmental management to being an accidental entrepreneur. It was such a great experience, I was so inspired by the folks around me, and in what seemed like a mere moment it was done.

I did it. And so did 13 others that night, all staring down their own demons of PechaKucha panic to inspire the crowd to green our city and walk the talk.

You can check out my presentation here.

%d bloggers like this: