Archive for the ‘SWAG Sally’ Category

Welcoming SWAG Sally to the Fairware Team

April 25, 2011

This week we’re welcoming SWAG Sally, our new advice columnist, to the Fairware blog – S.W.A.G being the ‘stuff we all get’. She’s going to be taking on a regular “Dear SWAG Sally” series where she’ll be answering your inquiries related to the role of promotional products in marketing campaigns (and maybe providing some dating advice? …maybe)

So send us your questions, your quandaries, your “what does it all mean?” issues and we’ll pass them on.

This week we have a question about t-shirts

Dear SWAG Sally,

We have an exciting new campaign launching this spring. It seems like people have so many t-shirts these days, are they still an effective promo product?

Sincerely, Considering T-Shirts in Vancouver

Excellent question CTIV, and excellent timing since Fairware is clearing some quality organic cotton t-shirts at the moment (but more about that later).

It’s true, the issue of t-shirt as promo piece raises some concerns and I’d say when done incorrectly is as useful as writing a cheque to your local Value Village! But, when implemented well, nothing gets your message across as effectively as a t-shirt.

What you want is a conversation-starter. A “hey, that’s a cool shirt” piece that prompts people to talk about the issue or brand at hand. That’s a true win!

Awesome tees recently sourced by Fairware

To help you on your way to victory, here are a few t-shirt DOs:

  1. Spend some time coming up with a fun graphic or pithy statement that people will be interested in wearing. Consider new and different placement positions for your artwork (e.g. lower left front of the shirt) as well as fashionable colors for both the print and shirt.
  2. Consider the best size and fit options for your target audience and leave some time to order samples. When choosing a more fitted fashion-style tee ensure the fit is in line with your expectations. T-shirt cuts vary widely across brands and styles.
  3. Be sure the shirts are in line with your organization’s values. For example, if you’re promoting an eco-message, order shirts made from organic cotton and printed with water-based inks. If you’re a strong supporter of unions, source union made tees. This detail may seem obvious, but I’ve seen it missed before.
  4. Avoid brand risk by sourcing shirts that meet ethical sourcing and fair labour standards.

The t-shirts DON’Ts are essentially a reverse of the DOs, so we’ll leave it at that for now.

If you do decide to proceed with t-shirts for your promo campaign, consider the clearance Fairware currently has on organic cotton tees, it’s a nice deal. Stock is limited so I recommend contacting them sooner rather than later.

Until next time,

SWAG Sally

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