Posts Tagged ‘AVEDA’

Case Study: Aveda Earth Month Online Ordering

October 5, 2010

Client:


Aveda, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Campaign:


Earth Month – Each April the Aveda network raises funds for grassroots organizations that address global environmental issues. Since 1999, Aveda has raised over $11 million for their partner organizations. This year the focus was access to clean drinking water.

Client Request:


Aveda approached Fairware to quote on Earth Month promotional products that could be sold as fundraisers in Aveda salons and spas. They wanted stylish, quality products that aligned with the Aveda brand and had designed some amazing graphics that advocated a message of access to clean drinking water for all.

Fairware Approach:


1. Product Selection: Fairware sourced stainless steel water bottles and recycled steel I.D. tags adorned with Aveda’s “1 in 7 lacks access to clean water” graphic pictured above. These products looked amazing and were sure to be a hit.

2. Online Ordering Form: We coordinated ordering from salons and spas across North America (plus a few in Tokyo, Hong Kong and Taiwan) through an online ordering form that featured upfront payment and shipping and billing information capture. This saved Aveda head office from coordinating the delivery of product to many different salon locations and did away with invoicing and collection efforts.

3. Program Promotion: Fairware created a multi-message e-reminder campaign to raise awareness among Aveda salons and spas of the program. We also updated these contacts on upcoming deadlines and delivery dates.

4. Customer Service: At any time through the ordering and production process, Aveda salon and spa representatives could contact a knowledgeable Fairware representative via a 1-800 number or email address.

5. Reporting: Through out the program we provided regular reports to our Aveda Head Office contacts to keep them updated on order numbers and progress.

40th Anniversary of Earth Day

February 15, 2010

What is Earth Day celebrating?

Earth Day is held on April 22 each year and marks the birth of the modern environmental movement. On April 22, 1970 twenty million Americans took to the streets and public areas to participate in teach-ins and show their support for a healthy environment. The demonstration was spearheaded by Gaylord Nelson, a senator from Wisconsin, and Denis Hayes, a Harvard University student.

Of great significance was the solidarity exhibited by varying groups and individuals that had previously been fighting for specific environmental causes (ranging from oil spills, to freeway construction, to the loss of wildlife) and the realization that they had shared values and great influence with a unified voice.

The 1970 demonstration has been credited with leading to the formation of the US Environmental Protection Agency and the introduction of the Clean Air, Clean Water and Endangered Species Acts.

jetalone / Flickr

My, has it grown…

In 1990 Earth Day went global with 200 million people in 141 countries participating. The event has been credited with contributing to the success of the UN Earth Summit in Rio de Janeiro in 1992. The global scope and profile of Earth Day in 1990 helped many heads of state feel the pressure to participate. It was also attributed to giving a boost to recycling efforts. (more…)


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