Posts Tagged ‘campaigns’

Case Study: Online Store for Shoreline Cleanup T-Shirts

August 31, 2010

Flickr / Fiona of Zhadum


The world famous Vancouver Aquarium Marine Science Centre –  a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, education, research, and direct action.


The Great Canadian Shoreline Cleanup – an annual event held across Canada (this year September 18-26th), the Shoreline Cleanup is a grassroots conservation program that aims to promote understanding and education about shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. Garbage on shorelines across the country is gathered during a week long event organized by volunteer Site Coordinators.

In 2009, over 1500 sites were registered for the Shoreline Cleanup and more than 160,000 kg  of waste was cleaned from our waterways.

Client Request:

In the past, individual cleanup sites coordinated the purchasing of team t-shirts on their own. This year, the Aquarium wanted to offer a t-shirt purchasing program for all the cleanup sites, allowing volunteer groups to take advantage of bulk purchasing rates and custom artwork options that otherwise wouldn’t be available to them.

Fairware Approach:

1. Online Survey: To start, Fairware conducted an online survey to gauge the level of interest from Site Coordinators in purchasing team t-shirts. We wanted to eliminate the risk of building a site for a program that didn’t have buy-in.

2. Online Store: Once it was established that Site Coordinators were interested in placing orders, Fairware developed a custom online store that made purchasing easy. The site allowed for upfront order payment, automated order status updates, artwork upload options and reporting features that simplified delivery of the program.

3. Product Selection: The Aquarium designed some fantastic “I heart my shoreline” artwork for the front of the t-shirts (pictured below) and recognized major sponsors on the t-shirt backs. They selected 100% cotton unisex styles in both adult and youth sizes which Fairware  sourced from a supplier that meets our Supplier Code of Conduct for social and environmental responsibility.

4. Customization: The online store allowed individual cleanup sites the option of uploading a distinct team name for printing on the back of the shirts. Through automated messaging, Site Coordinators were kept up to date on the status of their orders.

5. Program Promotion: To help spread the word Fairware coordinated an e-reminder campaign, alerting Site Coordinators of pending deadlines. The Shoreline Clean-up team promoted the t-shirts on their main site and among their network.

6. Customer Service: While use of the website brought efficiencies to both the Aquarium and Site Coordinators, there was great value in having a knowledgeable contact person at Fairware to deal with questions and concerns from site visitors as they arose.

Zero Waste Lunches: Tiffin Sets for Seventh Generation

June 21, 2010

The zero waste lunch sets pictured above were supplied by Fairware to Seventh Generation as gifts for their broker sales force. Featuring an embroidered cotton carry bag, engraved stainless steel tiffin tin and reusable bamboo cutlery, the sets were well aligned with the company’s image and focus on sustainability.

Seventh Generation is committed to being the most trusted brand of authentic, safe, and environmentally-responsible cleaning and personal care products for a healthy home, with a mission to “inspire a more conscious and sustainable world by being an authentic force for positive change.” Jeffrey Hollender, the company’s executive chairman, co-founder and chief inspired protagonist, just co-wrote a book on a new era of corporate responsibility which is receiving great reviews. Given Seventh Generation’s reputation, we were pretty excited to work with them and it resulted in some beautiful and useful products.

Each tiffin set included the label pictured above. Printed on re-purposed Seventh Generation pocket folders, the imprint was achieved with a custom made rubber stamp designed by local artist Abby Manock.

Tiffin sets are only starting to become popular in North America but they’ve been used in India for ages. Here’s a fascinating article on the dabbawallas that deliver home cooked tiffin lunches to office workers across Mumbai daily. Each lunch is packed in a tiffin tin similar to those featured here.

Looking for a stylish zero waste gift or give-away? Check out our website or contact us for a product tailored to your company’s needs.

A Rocker for Street Soccer

April 20, 2010

a collection of re-purposed Fairware sample shirts


When the Portland FC, a street soccer team based out of shelters in the Downtown Eastside, approached Fairware for a donation of t-shirts for an upcoming fundraiser, we had just the thing.

Carolyn Askew & Nick Louie at the Rocker for Street Soccer

It was time for a little spring cleaning at Fairware. We had a bunch of t-shirt samples acquired over the past few years that no longer matched the stock our suppliers currently offer. It was a real mix bag of sizes, colours and styles, but all great quality (most with organic content).

The team needed the shirts for their upcoming Rocker for Street Soccer, a fundraiser held to raise money for the team. Portland FC competes in the Vancouver Street Soccer League and the fundraiser was held to raise money for uniforms, equipment, as well as travel expenses. The team is pairing up with Street Soccer Canada to send some players to the 2010 Homeless World Cup in Rio, Brazil.

celebration shot

So we dug into the sample stock. Once we sorted through, we were able to pull together a full size curve of 65 tees in a rainbow of colours. Printed with fantastic artwork supplied by Portland FC, each shirt was completely unique.

Checkout some shots of the tees on our Flickr site.

Fairware is on Flickr

February 3, 2010

If you’re looking for inspiration for your next set of promotional products, take a look at our new Flickr site. It highlights some of the stylish items we’ve completed for clients in the past.

Science World’s Re-purposed Banners

January 26, 2010

Science World’s building is an iconic symbol in Vancouver and the banners which adorn the exterior are a familiar site to Vancouverites and visitors. With help from Fairware, two of these retired banners were recently transformed into the hip, practical padfolios pictured above.

The padfolios are a useful, well-made product that any recipient would be pleased with, and each is reinforced with a story of sustainability that Science World can be proud of.

At Fairware we can transform your used banners into a variety of products including tote bags, messenger bags, name tags and more. Give us a call next time you update your vinyl signs and we’ll help you re-purpose the old ones.

Hope in Shadows Calendar – a great holiday gift

December 17, 2009

“Daphne’s Grandchildren” by Steven Mayes. The winning photo from the 2009 photography contest.

This year Fairware provided embroidered toques to the Hope in Shadows campaign at cost. The toques will be worn by sellers of the annual Hope in Shadows calendar, a fantastic initiative focused on promoting empowerment and employment on Vancouver’s downtown Eastside.

The calendars are tied in with an annual photography contest and are sold primarily on the streets of Vancouver by homeless and low-income vendors. Vendors purchase calendars for $10 each and sell them for $20, earning $10 on every calendar sold. Free training and support are provided to those interested in managing their own micro-business.

If you can’t find a vendor in your neighbourhood, other options for purchasing calendars are outlined on the Hope in Shadows web site. There’s also a Hope in Shadows book available which features stories behind some of the stunning contest photographs.

Both make a wonderful gift and it’s a great way to support a positive movement in our community. Contact Hope in Shadows for more information.

Passions 2009 – Dr. Peter AIDS Foundation

December 9, 2009

Red silicone wrist bands for Passions 2009, Dr. Peter AIDS Foundation

The Dr. Peter AIDS Foundation discovered an innovative use for silicone wrist bands this fall when they ordered 500 bright red bands from Fairware to use at their annual Passions event, a dinner to raise money for the valuable care the organization provides to HIV/AIDS patients.

Guests were given a red wrist band when they donated $150 to the Food & Nutrition Program. $150 feeds and nourishes one participant living with HIV/AIDS in the Dr. Peter’s Day Health Program for an entire month. Needless to say the wrist bands became a highly desired fashion piece among dinner guests.

Passions 2009 raised more than $93,000 for the Dr. Peter AIDS Foundation. Congratulations!

Climate Change: Top Picks for COP 15 News

November 24, 2009

Photo by Maltesen

With the United Nations Climate Change Conference less than 2 weeks away many of our favourite sites are buzzing with COP 15 campaigns, facts, stories and analysis.

Here is a shortlist of our top picks for online climate change news and action:


Treehugger has some great articles outlining the need-to-know facts about the upcoming climate talks. Check out this COP 15 crib sheet outlining the main stakeholders and issues up for debate. There’s also the COP 15 Pre-Game Coverage hub which features posts and the latest news leading up to the Copenhagen meeting.


Also check out Grist’s A Gristy Guide to the COP15 Climate Talks. Filled with lots of helpful information and entertaining articles, Grist will have staff posting directly from Copenhagen during the climate summit. (more…)

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