Posts Tagged ‘cork’

A corking idea!

January 23, 2013
A stylish kit - not your average promo product.

A stylish kit – not your average promo product.

It seems that every day we get more bad news about how our species is ransacking the planet — encroaching on more wildlife habitat by clearing more land; overfishing the oceans; depleting the sources of some wonderful or miraculous material until there threatens to be none left for anyone or anything. You may have seen, for instance, the recent Guardian article on the supposed problems with the quinoa craze, and the passionate responses to that article.

These days, conscientious people are pretty much primed to believe the worst about these things, and that’s understandable. But at Fairware, we believe two things: we believe that humans actually do play a role here — it’s not hopeless, and we’re not helpless — and that’s why we’re in the business we’re in; and we also believe that it’s still really important to get the facts. Because sometimes, despite everything, things actually aren’t as bad as they seem.

Take the issue of cork. The general consensus in recent years has been that cork sources are critically endangered, and it’s unethical to use them. Synthetic corks are now widely used in the wine industry, from which the prime demand for the substance comes, and that’s seen as a good alternative. The truth, however, is a bit more complex and nuanced than it looks at first glance (isn’t that always the way?). In fact, cork isn’t endangered. (That story may have started when wine producers stopped using cork — some for economic reasons, some to avoid cork mold.) Unlike other trees, which must be cut down during harvesting, cork oaks are harvested simply by peeling bark off the tree; the tree itself is left to regenerate and thrive. As well, a tree that is harvested on the usual nine-year cycle will absorb three to five times more CO2 than one that is not. Harvesting cork is an ancient, sustainable practice and supports the livelihoods of many people in parts of Europe, in particular Portugal and Spain.

Sami Grover at Treehugger has a really fine article on the truth about cork, with links to other pieces discussing both the pros and cons of harvesting and using it. At Triple Pundit, Leon Kaye has an interesting look at the wine industry’s move away from cork and its possible environmental impact.

Fairware features some very handsome and practical cork products sourced sustainably from Portugal, such as the distinctive toiletries bag above. Take a look. Because it’s nice to enjoy some good news.


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