Posts Tagged ‘dabbawallas’

Zero Waste Lunches: Tiffin Sets for Seventh Generation

June 21, 2010

The zero waste lunch sets pictured above were supplied by Fairware to Seventh Generation as gifts for their broker sales force. Featuring an embroidered cotton carry bag, engraved stainless steel tiffin tin and reusable bamboo cutlery, the sets were well aligned with the company’s image and focus on sustainability.

Seventh Generation is committed to being the most trusted brand of authentic, safe, and environmentally-responsible cleaning and personal care products for a healthy home, with a mission to “inspire a more conscious and sustainable world by being an authentic force for positive change.” Jeffrey Hollender, the company’s executive chairman, co-founder and chief inspired protagonist, just co-wrote a book on a new era of corporate responsibility which is receiving great reviews. Given Seventh Generation’s reputation, we were pretty excited to work with them and it resulted in some beautiful and useful products.

Each tiffin set included the label pictured above. Printed on re-purposed Seventh Generation pocket folders, the imprint was achieved with a custom made rubber stamp designed by local artist Abby Manock.

Tiffin sets are only starting to become popular in North America but they’ve been used in India for ages. Here’s a fascinating article on the dabbawallas that deliver home cooked tiffin lunches to office workers across Mumbai daily. Each lunch is packed in a tiffin tin similar to those featured here.

Looking for a stylish zero waste gift or give-away? Check out our website or contact us for a product tailored to your company’s needs.


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