Posts Tagged ‘fundraising’

GoWildGifts.org – CPAWS online fundraising store

December 8, 2010

We recently helped the Canadian Parks and Wilderness Society (CPAWS) launch an online fundraising store – gowildgifts.org. CPAWS is Canada’s pre-eminent national community-based voice for public wilderness protection. Since 1963 they have been a leader in establishing two-thirds of Canada’s protected wild spaces — an area over seven times the size of Nova Scotia!

The online store features some beautiful (and useful!) products including fashionable organic cotton t-shirts, infant onesies, recycled fleece toques, stainless steel thermoses and more. Perfect gift ideas for the wilderness lovers in your life and very reasonably priced. All products have been sourced from suppliers that meet Fairware’s Supplier Code of Conduct.

View the online store HERE and this year support Canadian wilderness conservation with your holiday gift buying.

Case Study: Aveda Earth Month Online Ordering

October 5, 2010

Client:


Aveda, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Campaign:


Earth Month – Each April the Aveda network raises funds for grassroots organizations that address global environmental issues. Since 1999, Aveda has raised over $11 million for their partner organizations. This year the focus was access to clean drinking water.

Client Request:


Aveda approached Fairware to quote on Earth Month promotional products that could be sold as fundraisers in Aveda salons and spas. They wanted stylish, quality products that aligned with the Aveda brand and had designed some amazing graphics that advocated a message of access to clean drinking water for all.

Fairware Approach:


1. Product Selection: Fairware sourced stainless steel water bottles and recycled steel I.D. tags adorned with Aveda’s “1 in 7 lacks access to clean water” graphic pictured above. These products looked amazing and were sure to be a hit.

2. Online Ordering Form: We coordinated ordering from salons and spas across North America (plus a few in Tokyo, Hong Kong and Taiwan) through an online ordering form that featured upfront payment and shipping and billing information capture. This saved Aveda head office from coordinating the delivery of product to many different salon locations and did away with invoicing and collection efforts.

3. Program Promotion: Fairware created a multi-message e-reminder campaign to raise awareness among Aveda salons and spas of the program. We also updated these contacts on upcoming deadlines and delivery dates.

4. Customer Service: At any time through the ordering and production process, Aveda salon and spa representatives could contact a knowledgeable Fairware representative via a 1-800 number or email address.

5. Reporting: Through out the program we provided regular reports to our Aveda Head Office contacts to keep them updated on order numbers and progress.

10 Tips for Setting up a Merchandise Program for your NGO

April 21, 2010

flickr/nataliemaynor

We often get calls from non-profits wanting to get branded products (“merchandise”) to sell as fundraisers. It’s a great idea in theory, but like most things in life, reality can be cruel. We’ve crafted a list of 10 things to consider before launching into a merchandise program to help smooth the bumps along the way.

These points are designed for organizations considering merchandise sales – either directed at end consumers (retail style sales) or directed at internal buyers (e.g. setting up a bulk purchasing program for your different chapters or departments).

You might not have all the answers to the questions posed below – BUT between your organization and the merchandising partner you choose, make sure you  have all the answers or you’re bound to hit a few hurdles along the way.

1. Define the Purpose of the Program

  • Identify the primary and secondary purpose of the program. For example, is the program designed to generate revenue, build brand awareness, build your contact list, or to consolidate purchasing to pass on savings to your end buyers?
  • Caution: Many organizations start out with visions of their merchandise program being a significant revenue generator for their organization – and are often disappointed at the results. Some good planning will help set realistic targets and ID secondary benefits at the outset so you can meet the outcomes you set.

2. Create a Business Case

  • Do the math. Sounds simple but it’s a critical step that many people miss. If you purchase a t-shirt for $8.00 and sell it for $20.00 you make $12.00, right? Actually, no, you don’t. You need to account for the time put into setting up the program, design time for graphics, time or $ spent ‘picking and packing’ (getting a product packed and shipped), hosting fees if the store is online, etc. Understand that the time for a return on investment may be longer than expected.
  • Assess your systems. Do you have an online merchant account to accept payment? Do you know the tax laws as they relate to selling merchandise or accepting donations on a website? Think through the details, sweat the small stuff.

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