Posts Tagged ‘online store’

GoWildGifts.org – CPAWS online fundraising store

December 8, 2010

We recently helped the Canadian Parks and Wilderness Society (CPAWS) launch an online fundraising store – gowildgifts.org. CPAWS is Canada’s pre-eminent national community-based voice for public wilderness protection. Since 1963 they have been a leader in establishing two-thirds of Canada’s protected wild spaces — an area over seven times the size of Nova Scotia!

The online store features some beautiful (and useful!) products including fashionable organic cotton t-shirts, infant onesies, recycled fleece toques, stainless steel thermoses and more. Perfect gift ideas for the wilderness lovers in your life and very reasonably priced. All products have been sourced from suppliers that meet Fairware’s Supplier Code of Conduct.

View the online store HERE and this year support Canadian wilderness conservation with your holiday gift buying.

Case Study: Aveda Earth Month Online Ordering

October 5, 2010

Client:


Aveda, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

Campaign:


Earth Month – Each April the Aveda network raises funds for grassroots organizations that address global environmental issues. Since 1999, Aveda has raised over $11 million for their partner organizations. This year the focus was access to clean drinking water.

Client Request:


Aveda approached Fairware to quote on Earth Month promotional products that could be sold as fundraisers in Aveda salons and spas. They wanted stylish, quality products that aligned with the Aveda brand and had designed some amazing graphics that advocated a message of access to clean drinking water for all.

Fairware Approach:


1. Product Selection: Fairware sourced stainless steel water bottles and recycled steel I.D. tags adorned with Aveda’s “1 in 7 lacks access to clean water” graphic pictured above. These products looked amazing and were sure to be a hit.

2. Online Ordering Form: We coordinated ordering from salons and spas across North America (plus a few in Tokyo, Hong Kong and Taiwan) through an online ordering form that featured upfront payment and shipping and billing information capture. This saved Aveda head office from coordinating the delivery of product to many different salon locations and did away with invoicing and collection efforts.

3. Program Promotion: Fairware created a multi-message e-reminder campaign to raise awareness among Aveda salons and spas of the program. We also updated these contacts on upcoming deadlines and delivery dates.

4. Customer Service: At any time through the ordering and production process, Aveda salon and spa representatives could contact a knowledgeable Fairware representative via a 1-800 number or email address.

5. Reporting: Through out the program we provided regular reports to our Aveda Head Office contacts to keep them updated on order numbers and progress.

Case Study: Online Store for Shoreline Cleanup T-Shirts

August 31, 2010

Flickr / Fiona of Zhadum

Client:


The world famous Vancouver Aquarium Marine Science Centre –  a self-supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, education, research, and direct action.

Campaign:


The Great Canadian Shoreline Cleanup – an annual event held across Canada (this year September 18-26th), the Shoreline Cleanup is a grassroots conservation program that aims to promote understanding and education about shoreline litter issues by engaging Canadians to rehabilitate shoreline areas through cleanups. Garbage on shorelines across the country is gathered during a week long event organized by volunteer Site Coordinators.

In 2009, over 1500 sites were registered for the Shoreline Cleanup and more than 160,000 kg  of waste was cleaned from our waterways.

Client Request:


In the past, individual cleanup sites coordinated the purchasing of team t-shirts on their own. This year, the Aquarium wanted to offer a t-shirt purchasing program for all the cleanup sites, allowing volunteer groups to take advantage of bulk purchasing rates and custom artwork options that otherwise wouldn’t be available to them.

Fairware Approach:


1. Online Survey: To start, Fairware conducted an online survey to gauge the level of interest from Site Coordinators in purchasing team t-shirts. We wanted to eliminate the risk of building a site for a program that didn’t have buy-in.

2. Online Store: Once it was established that Site Coordinators were interested in placing orders, Fairware developed a custom online store that made purchasing easy. The site allowed for upfront order payment, automated order status updates, artwork upload options and reporting features that simplified delivery of the program.

3. Product Selection: The Aquarium designed some fantastic “I heart my shoreline” artwork for the front of the t-shirts (pictured below) and recognized major sponsors on the t-shirt backs. They selected 100% cotton unisex styles in both adult and youth sizes which Fairware  sourced from a supplier that meets our Supplier Code of Conduct for social and environmental responsibility.

4. Customization: The online store allowed individual cleanup sites the option of uploading a distinct team name for printing on the back of the shirts. Through automated messaging, Site Coordinators were kept up to date on the status of their orders.

5. Program Promotion: To help spread the word Fairware coordinated an e-reminder campaign, alerting Site Coordinators of pending deadlines. The Shoreline Clean-up team promoted the t-shirts on their main site and among their network.

6. Customer Service: While use of the website brought efficiencies to both the Aquarium and Site Coordinators, there was great value in having a knowledgeable contact person at Fairware to deal with questions and concerns from site visitors as they arose.


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