Posts Tagged ‘PPAI Expo’

From the floor II: PPAI 2013

February 5, 2013

The safety/responsibility issue is the serious face of the PPAI Expo; the super-cool fun face is the new product ideas featured there. We profile a few of them here.

Fairware7

Shiny red boots!

1.      Rubber boots. These were among our favorite products — so cool, so well-made, and  manufactured from a usable, durable product.

Beautiful things come from all around here.

2.      Custom world globes. We loved this use of a globe and stand. So many of our clients have supply-chain stories to tell their customers about where their food is grown, where their ingredients are sourced, and where their products are made. Here is a great use of a globe as an educational tool – the Body Shop used this to identify the origin of their ingredients.

It’s felt! It’s cork! It’s lovely!

3.      Recycled felt and cork products. We oohed and ahhhed at this new line of recycled PET and cork accessories. The colours are fabulous and the styling contemporary. These were in keeping with the “sustainable style” trend we noted in a previous blog [link to blog post]…

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Liivng tools.

 4.      Grow-your-own toolkits. A fantastic use of herb and veggie seeds in these bookmarks – to encourage folks to grow their own food.

Mmmmm. Snacks . . . .

5.      Soft-touch vintage tees. A new t-shirt vendor from San Francisco that makes its product right in the USA produced cool looks, organic options and great designs.
It was a great show. We’re already looking forward to PPAI 2014!

From the floor: PPAI 2013

January 27, 2013

 

Does your lip balm have a pedigree?

Does your lip balm have a pedigree?

The 2013 Promotional Products Association International (PPAI) Expo took place at the Mandalay Bay Convention Centre in Las Vegas from 14-18 January. Fairware was there, sharing ideas with colleagues, scoping out new products, and noting trends.

What really struck us as we walked the floor of this vast trade show? It was the way that the concept of product responsibility has leapt onto the radar. Historically, the promotional product industry has viewed product responsibility through a compliance-based lens and paid attention strictly to the letter of the law. But in the Product Safety 201 session held at PPAI, Rick Brenner, CEO of Primeline, was quick to point out that product “safety” needs to expand to a product “responsibility” framework that includes social compliance, product quality and environmental standards.

When we walked the trade show floor, we made a conscious decision to ask vendors if they could supply compliance testing reports for their products to see where random suppliers stood on the safety aspect of the conversation. We were surprised at how many could supply those reports, and were clearly up-to-date on the issues. Our preferred organic lip balm supplier even had a poster of their testing and labelling standards in their booth.

The two sessions on product responsibility that we attended were full, and there were lively discussions regarding whose responsibility it is to manage product safety in an industry in which products travel through many hands before they reach the end user.

Also noted was the profile and attention PPAI has given to this important issue. They have a well-developed internal resource centre for members, featuring a dozen educational and capacity-building guides (from “How to Read a Compliance Document” to a guide on product, social and environmental best practices) as well as the Turbo Test, an intuitive online roadmap that will help distributors ascertain which rules, regulations and tests apply to which products.

We think that staying ahead of the curve on matters of safety and responsibility is good business, good citizenship, and good sense. It was great to see that so many of our industry peers think so, too.

 

 


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